Merely measuring total number of video views is not enough to determine if your video was a success: with Videocloudmanger tools such as email gates and social media gates, you can learn not only who watched your video but also what other content have they watched. This information can tell you what stage of the Purchase Funnel the viewer is at. This insight into your video viewer’s viewing activity can help you fintune you content and get mor conversions.
According to a Google study 42% of researchers use a mobile device during the B2B purchasing process. For your mobile viewers, you should optimize your videos to be smaller and to-the-point which can be consumed quickly and also have smaller call-to-action forms.
Location metrics can help you identify regions where there is a lot of interest in you content. You can use this data to fine tune your marketing campaigns or AdWord campaigns to focus on regions where your content is being watched eagerly.
Knowing how many times a viewer watches your video and knowing the list of your videos watched by your viewer provide insights into the content they are most interested in and at what stage of the purchasing cycle they are at.
Just because a viewer clicked play, that doesn’t mean they watched it all they way through (or even after the first few seconds!). Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.
A Call-to-Action is an opportunity to engage with viewer who has watched your video and is amenable to ideas presented in your video. By tracking how many people responded to your call to action indicates if you are meaningfully engaging with your viewers. By tracking your call to action conversion rate for a video, you can better achieve your marketing goals with videos.